The App facilitates the collection of primary data for market research purposes. This is achieved by downloading the App and signing-in as a user. It also requires the creation of a short consumer profile. Users are invited on a frequent basis to participate to surveys and express their opinions on different subjects. Their opinion is heard by delivering the data to people who are in a position to utilize the data to bring positive change and improvement. The users’ time is valuable. They are rewarded for participating. Every time they complete and submit a completed survey questionnaire, they are rewarded with points for their participation. Through a system of redemption, the users benefit from these rewards in several ways.